Every year XFINITY hosts Watchathon Week, a week for XFINITY users to receive free access to premium channels and shows On Demand.

Problem: How can we get more participators to binge watch with their friends and family?  

Solution: Using an existing social campaign, Minivations, we were able to concept four ideas to create four shareable videos encouraging viewers to "buddy up this Watchathon Week." 

Art Director: Aleigh Krug